Built for sports

Know every fanfollowercommenter by name.Then reach them.

Fanfare turns social signals into fan intelligence: who they are, what they care about, and how to activate them.

Capabilities
01

Your full social picture. In one place.

Your teams, your players, your sponsors, your communities, the media covering your league. Today it's scattered across six platforms, stitched by hand. Fanfare pulls it all into one view. See what's driving engagement, who's breaking out, how you stack up against peers. No more screenshots. No more spreadsheets.

All accounts, all platforms
Player halo attribution
Breakout detection
Media and press coverage
Peer benchmarking
Fanfare

Ecosystem Overview

42 accounts tracked
Total Reach
4.2M+18%
Engagement
5.4%+0.8%
Posts
312+24
EMV Generated
$890K+34%
Your Team
Portland
Crown
42 nodes
MJ
Maria Johnson+45%
JK
Sam Jackson
IG
@portlandcrown
RM
Riley Mae
X
@PortlandCrown
JS
Just Women's Sports
CU
Crown Ultras
YT
Crown HQ
NK
Nike
TT
@portlandcrown
OWNED
PLAYERS
SPONSORS
COMMUNITY
MEDIA
02

Know what your fans actually think. And who they are.

Most listening tools dump every comment into positive, negative, or neutral and call it a day. Fanfare is built for sports. It reads the context generic tools miss, tells you which cohorts are actually responding, and surfaces the data you need to sell more tickets and close more sponsors.

Sports-literate sentiment
Automatic comment categorization
Topic tracking
Fan segmentation
Actionable alerts
Fanfare
EcosystemCommunity InsightsTopics
All Time7 Days30 Days90 Days
Actionable Feedback
0
Requests, suggestions, complaints
Issues / Concerns
0
Negative sentiment, brand risks
Brand Mentions
0
Top: Nike
Opportunities
0
Collab requests, purchase intent
Comment Categories
Your cohorts, your definitions
Game Day Reactions 28%Player Performance 22%Merch & Lifestyle 16%Sponsorship Talk 14%Ticket & Arena 12%Community & Culture 8%
Fans organizing watch parties for playoff games
TrendPositive34 comments
Stadium concession wait times trending negative
IssueNegative22 comments
Rising demand for player meet-and-greet events
OpportunityPositive18 comments
03

Meet your fans where they are. Personally, and at scale.

Your fans are already talking to you in comments and DMs. Most teams can't keep up. Fanfare identifies high-intent fans, drafts personalized responses, and helps you activate them — whether that's converting a casual commenter into a ticket buyer or turning a superfan into a brand ambassador. Real conversations, at scale.

High-intent fan detection
AI-drafted responses
Unified inbox
Conversion tracking
Personalized outreach
Fanfare
Help action on new messages from today...
Drafting replies to 47 messages...
Sarah M.High Intent

When do single game tickets go on sale? My daughter is obsessed with Johnson!

Mike T.High Intent

That training reel was incredible! Any chance of meet & greet events?

Crown UltraSuperfan

Best game of the season! The energy was unreal

Ask Fanfare, trained on your ecosystem.

What's the sentiment around our jersey drop? Which player's content outperformed this month? How much EMV did our sponsor posts generate in March? Just ask. Not generic AI. Fanfare learns your accounts, your sponsors, your fans, your history — and answers with recommendations, not just data.

Fanfare AI
Sponsor ROI Comparison
2.8x avg
Xbox
3.8x
Nike
3.2x
Gatorade
2.9x
Providence Health
2.4x
Zillow
1.9x
Southwest Airlines
1.6x
Your Private Vault

Fanfare learns your data.
You control who sees what.

Your sponsorship data, private social metrics, demographic insights, and deal history stay in your private environment. Fanfare gets smarter about your ecosystem without exposing anything. You decide what gets shared externally and what stays internal.

Your data stays yours

Sponsorship terms, player metrics, and deal intel never leave your private environment. Share roster-wide insights with partners on your terms.

End-to-end encryption

Enterprise-grade encryption for every contract, API connection, and demographic data.

Team-level isolation

Complete separation between organizations. Access within your team is yours to define.

Integrations

Your roster, your contracts, your social data.

All in one place, automatically.

Instagram
Social
TikTok
Social
X
Social
Reddit
Social
YouTube
Social
Google Sheets
Data
Google Docs
Documents
Microsoft Office
Documents
PDF
Documents
DocuSign
Contracts
Tableau
Analytics
Instagram
Social
TikTok
Social
X
Social
Reddit
Social
YouTube
Social
Google Sheets
Data
Google Docs
Documents
Microsoft Office
Documents
PDF
Documents
DocuSign
Contracts
Tableau
Analytics
Tableau
Analytics
DocuSign
Contracts
PDF
Documents
Microsoft Office
Documents
Google Docs
Documents
Google Sheets
Data
YouTube
Social
Reddit
Social
X
Social
TikTok
Social
Instagram
Social
Tableau
Analytics
DocuSign
Contracts
PDF
Documents
Microsoft Office
Documents
Google Docs
Documents
Google Sheets
Data
YouTube
Social
Reddit
Social
X
Social
TikTok
Social
Instagram
Social
Pricing

Built for your season

Season-long and annual contracts built around your schedule. In-season onboarding available. We set up around you, not the other way around.

Pro

For teams ready to own their social ecosystem and fan engagement.

Starting at $20K/season

  • Up to 50 tracked accounts
  • Key social platforms
  • Fan listening with advanced contextual sentiment
  • Unified inbox with AI-drafted responses
  • High-intent fan detection
  • AI copilot
  • Select integrations

Enterprise

For organizations with multiple properties, large internal teams, or both.

Custom pricing

  • Unlimited tracked accounts
  • Multi-property views for shared ownership groups
  • Role-based access across social, partnerships, comms, and analytics
  • Media and broadcast integration
  • Dedicated success manager
  • Custom AI training on your ecosystem
  • White-label option
  • SSO and advanced security
  • Custom integrations and API access
  • Everything in Pro, plus custom scoping

Every engagement starts with a conversation. Tell us about your ecosystem and we'll build a plan around your season.

The intelligence your social ecosystem is missing.

Built for the front office. Starting with the teams rewriting what the front office looks like.